the perfect client

Sometimes you’ll encounter a graphic designers nightmare: “clients from hell”. But sometimes you’ll get lucky. This time, I got lucky. I am working with the perfect client at the moment! It is such a great feeling, we have the same style and we’re equally excited about where we can take the project together. So how do you find this perfect client? Well, it takes a lot of work, and unless you are in stable financial situation you most likely won’t get to pick whether or not you work with the “client from hell”. If you do get the option to choose your clients, here’s some tips to pick the right ones.

1. questionnaire

I find that an initial questionnaire with perspective clients is very useful. This can determine if you have the same initial ideas on the project as well as clarify what the exact expectations for the project. This also allows you to go over deadlines and budget so you + your client know if you’re okay to move forward.

2. mood board



Mood boards will become your very best friend. A mood board is a collection of typefaces, photos, colors and examples of design work the client likes.  Mood boards are a useful way to find out what style the client is looking for, what they like and see if it matches well with your own style. Of course if the styles don’t match, it’s not the end of the world, just make sure you understand your client’s desired style and you’ll be all set to go.

If all looks well after these two steps and some good conversation with your perspective client you should be good to go with a new and wonderful client! Of course sometimes clients can surprise you along the way, but with great challenges come great work. Of course before going further with work for this client make sure to write up a contract. I hope you find these tips useful!


2 responses to “the perfect client

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